Teaching

Courses Taught

(Graduate, Undergraduate, Doctoral and Executive Education)

Teaching_LubnaNafees
 
 

Digital Marketing 

Social, Mobile, Analytics and Cloud (SMAC) Marketing

Social Media Marketing 

Digital Marketing Analytics 

Business Strategy Simulation 

International Brand Management

New Product Development and International Brand Management 

Strategic Brand Management 

Self-Branding 

Integrated Marketing Communications 

Advertising & Sales Promotions 

Marketing Strategy and Brand Communications 

Consumer Behavior 

Creating Customer Delight 

Relationship Marketing 

International Marketing 

Marketing Principles 

Visiting Assignments

 
 

New Product Development and International Brand Management at University of Angers, France 

Marketing Management at Indian Institute of Management (IIM), Indore

Integrated Marketing Communications at Indian Institute of Management (IIM), Indore

Integrated Marketing Communications at Indian Institute of Management (IIM), Trichy 

Strategic Brand Management at SP Jain, Dubai

Integrated Marketing Communications at the Graduate School of Management, LaTrobe University, Melbourne, Australia

Strategic Brand Management at SP Jain, Singapore

International Product and Brand Management at Fachhochschule Vorarlberg, Austria

Teaching for me is all about creativity…

…innovation, flexibility and adaptability while sharing my enthusiasm and passion about the topics that I teach, with my students. I believe that it is this passion and enthusiasm that gets the students motivated and open to learning. I start my class each semester with telling the students that teaching-learning happens simultaneously and is a co-creation process.

Teaching_LubnaNafees