Dr Lubna Nafees is an Associate Professor of Marketing at the Walker College of Business, Appalachian State University. Her research interests include sustainable and conscious consumption, social networks and social media. Her work has been published in Journal of Macromarketing, Journal of the Association for Consumer Research, Journal of Public Affairs, Journal of Marketing Theory and Practice, Journal of Food Products Marketing, among others. 

She has co-authored a book on Family Managed, Multinationals and Public Sector Enterprises: The strategic choices for global competitiveness and has four edited books – Brands Rising as Products Fall, Brand Research, Innovative Management Education Pedagogies for preparing next generation leaders and New Age Admission Strategies in Business Schools. Her case studies appear in WDI Publishing, Ivey Publishing and the Case Centre.

Lubna’s teaching portfolio includes Digital Marketing, Integrated Marketing Communications, Social, Mobile, Analytics and Cloud Marketing (SMAC), Social Media Marketing, Brand Management and International Marketing.

Lubna brings a rich and diverse experience to the Walker College of Business from her previous stints at the Institute of Management Technology (IMT), Ghaziabad, India, International Management Institute (IMI), New Delhi, India and Fortune Institute of International Business (FIIB), New Delhi, India.

The one word that best describes Lubna is “Enterprising”. 

Qualifications

PhD, Jamia Hamdard, New Delhi, India 

MBA, AMU, Aligarh, Uttar Pradesh, India 

BOTANY (Honours) from University of Delhi, New Delhi, India 

Awards & Honors

Dean's Club Research Prize 2021, Walker College of Business, Appalachian State University

Most Memorable Professor by the Top Student for Marketing 2021, Walker College of Business, Appalachian State University

Nominated for “Global Leadership Award”, Appalachian State University, 2018.

Best Professor of Marketing 2011, Star News National B-School Awards, India.