Books

1. Perera, B. Y., Ray Chaudhury, S., Albinsson, P. A., & Nafees, L. (2021). This is Who I am: Using Instagram as Counterspace for Shared Ethnic Identity Expressions, Journal of the Association for Consumer Research, DOI: https://doi.org/10.1086/713288. 

2. Chaudhury, S., Nafees, L. & Perera, B. Y. (2020). “For the Gram:” An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System, Journal of Macromarketing, DOI: 10.1177/0276146720956380. 

3. Westerman, J., Acikoz, Y., Nafees, L., DePillis, E., & Westerman, J. (2020). The Sustainable Development Goals and Business Students' Preferences: An Exploratory Study, Journal of Business Ethics Education, 17:99-114.

4. Nafees, L., Cook, C. M., Nikolov, N. & Stoddard, J. E., (2020). Can Social Media Influencer (SMI) Power Influence Consumer Brand Attitude? The Mediating Role of SMI Perceived Source Credibility, Digital Business, 1(2), DOI: https://doi.org/10.1016/j.digbus.2021.100008. 

5. Nafees, L., Gupta, R., Banerjee, S., Kalia, S. & Mehdi, M. (2020). Netflix Inc. In India: Expanding to Success, Emerald Emerging Markets Case Studies, Accepted for publication. 

6. Nafees, L., Hyatt, E. M., Garber, Jr., L., Das, N. & Boya, U.O. (2020). Segmenting Indian Millennial Organics Consumers: An Exploratory Study, Food, Quality & Preference, Manuscript submitted.

7. Nafees, L., Cook, C. M. & Stoddard, J. E. (2020). The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility, Atlantic Marketing Journal: Vol. 9: No. 1, Article 3. https://digitalcommons.kennesaw.edu/amj/vol9/iss1/3

8. Nafees, L., Hyatt, E. M., Garber, Jr., L. & Das, N. (2020). Exploration of the organic food-related consumer behavior in emerging and developed economies: the case of India and the US, International Journal of Management Practice: Vol. 13: No. 5, Inderscience. 

9. Nafees, L., Gupta, R., Banerjee, S., Kalia, S. & Mehdi, M. (2019). Netflix in India: Too Good a Market to Give Up! Journal of International Business Education, Neilson Journals Publishing. 

10. Albinsson, P., Perera, Y., Nafees, L. & Burman, B., (2019). Collaborative Consumption Usage in the US and India: An Exploratory Study, Journal of Marketing Theory and Practice, 27:4, 390-412, DOI: 10.1080/10696679.2019.1644956 

11. Pandey, V., Vidal, N., Panwar, R. & Nafees, L. (2019). Characterization of Sustainability Leaders and Laggards in the Global Food Industry, Sustainability,11,5072; DOI: 10.3390/su11185072 

12. Garber, L., Hyatt, E. & Nafees, L., (2016). The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation, Journal of Food Products Marketing, 22(4), 486-500 

13. Garber, L., Hyatt, E. & Nafees, L., (2015). The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India, Journal of Food Products Marketing, DOI: 10.1080/10454446.2014.885864 

14. Tiwari, S. R., Nafees, L. & Krishnan, O. (2014). Simulation as a pedagogical tool: Measurement of impact on perceived effective learning. The International Journal of Management Education, 12(3), 260-270. 

15. Arora,V., Kainth, J. & Nafees, L.(2014). Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India. International Journal of Asian Business and Information Management, 5(3), 17-33, July-September 

16. Nafees, L. (2012) Influence of Family on Consumer Purchase Decisions, Crescent Journal of Business, Vol. 2, No.1 (ISSN No: 2231-2994) 

1. Nafees, L., Cook, C. M. & Stoddard, J. E. (2019). The Impact of Social Media Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Source Credibility, Atlantic Marketing Conference Proceedings. 

2. Nafees, L., Das, N., Hyatt, E. & Garber, L. (2019). Qualitative Insights into Organic Food: Perceptions of Indian and US Consumers: An Abstract, Academy of Marketing Science Annual Conference, Pages: 245-246. 

3. Das, N., Nafees, L, Boya, U.O. & Das, A. (2019). 9A Charity Donation at Point of Sales - Do Good While Shopping!", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN: Association for Consumer Research, Pages: 965-965. 

4. Albinsson, P.A., Perera, B.Y.& Nafees, L. (2019). 9I Revisiting Voluntary Disposition Through Consumer Journeys", in NA - Advances in Consumer Research Volume 47, eds. Rajesh Bagchi, Lauren Block, and Leonard Lee, Duluth, MN: Association for Consumer Research, Pages: 955-955. 

5. Westerman, J., Dixon-Fowler, H., Nafees, L., Acikgoz, Y. & Westerman, J. (2019). Cultivating Support for Green Strategy, Green HR, and the Sustainable Development Goals in our Future Business Leaders: The Role of Individual Differences and Academic Training, Academy of Management Global Proceedings, Pages: 387-387. 

6. Westerman, J., Acikgoz, Y., Nafees, L. & De Pillis, E. (2019). An Exploratory Analysis of SDG Preferences of University Business Students: Effects of Individualism, Authoritarianism, Religiosity, and Location, Academy of Management Global Proceedings, Pages: 369-369. 

7. Albinsson, P.A., Perera,B.Y., Burman, B. & Nafees, L. (2018). B8. Factors Influencing Collaborative Consumption Usage in the Us Market: An Exploratory Study", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN: Association for Consumer Research, Pages: 898-898. 

8. Nafees, L. (2007), “Buyer's Perception of Select Consumer Durable Brands: Implications for Marketing” International Conference on Research in Marketing, Indian Institute of Management, Ahmedabad, Conference Proceedings, January, pp 119-120. 

9. Nafees, L. (2007), “Customer Involvement for co-creating customer delight”, International Seminar on Management Challenges in the Present Era, Conference Proceedings, May, 2007, pp 28. 

10. Ramachandran, R., Gupta, P., Nafees, L. and Gupta, B. (2005), “Women in Higher Education”, Justice Bhandare Foundation, Conference Proceedings. 

11. Nafees, L. and Dogra, D. (2004), “Customer relationship management and E- government: A case study of select projects in India” at IADIS International Conference- SOCIETY 2004, SPAIN, Conference proceedings. 

12. Nafees, L. (2004), “Mass Production to mass customization”, National Seminar on Management Technology: Vision 2010, Amity Business School, Conference proceedings, February 2004, pp 83-86. 

13. Nafees, L. (2004), “Self-assessment of knowledge management in small and medium enterprises”, EDECAD project report. 

14. Nafees, L. (2004), “FDI in India”, EDECAD project report. 

15. Nafees, L. (2004) “Netting customers through email”, Fortune Times, Vol2, No1, pp 11. 

16. Sharma, R. and Nafees, L. (2004) “Relationship Marketing through the Web: Internet Marketing Strategies for SME’s” EU-ASIA Conference and Workshop on E-enabling SMEs for global competitiveness, Indian Institute of Foreign Trade, New Delhi, Conference proceedings, pp 99-111. 

1. Follow the Memes: Exploring Covid-19 uncertainties in user generated content in India, accepted for presentation at the 2021 Winter AMA academic conference, February 19, 2021 

2. Love Me or Hate Me! This is Who I am: The Use of Instagram to Create Shared Ethnic Identity Practices. Paper presented at the 2020 Academy of Marketing Science Annual Conference, Virtual, December, 2020 

3. An Examination of Indian Consumers Intentions to Use Collaborative Consumption Services. Presented at the 2020 Virtual SMA Annual Conference: Analysis for a Brave New Marketing World, November 6, 2020 

4. Memes as Technocultural Units: An Exploration of Young Adults’ Interpretations of Memetic Discourse during COVID-19 Uncertainties. Presented at the 2020 Virtual SMA Annual Conference: Analysis for a Brave New Marketing World, November 6, 2020 

5. Reflective-Learning by Memes: Engaging Students during the Covid-19 Pandemic. Presented at the 2020 Marketing Management Association Fall Educators’ Conference: A Virtual Experience! October 28, 2020 

6. Innovations in Teaching Marketing, Panel Discussion at the 2020 Marketing Management Association Fall Educators’ Conference: A Virtual Experience! October 28, 2020 

7. Segmenting Indian Millennials According to Their Primary Motivations for Buying Organic Products. Presented at the 2020 Virtual Tenth International Conference on Food Studies, October 17, 2020 

8. An Empirical Study of the Impact of the Social Media Influencer Power on Consumer Attitude toward the Brand, the Mediating/Moderating Role of Social Media Influencer Perceived Source Credibility. Presented at the 2020 Virtual Atlantic Marketing Association Conference, October 2, 2020 

9. The Impact of The Social Media Influencer Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility, for presentation at the 7th Annual Appalachian Research in Business Symposium, Kentucky, USA, March 2020 (Conference Postponed) 

10. When Sustainability managers greenwash: SDG fit and effects on job performance and Attitudes, for presentation at WAM, Hawaii, USA, March 2020 (Conference Cancelled) 

11. The Big Island vs The Southeast: Effects of Location, Individualism, Authoritarianism, and Religiosity on the SDG preferences of Business Students, for presentation at WAM, Hawaii, USA, March 2020 (Conference Cancelled) 

12. Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers Paper presented at the annual meeting of the Appalachian Global Symposium, Boone, USA, November 2019

13. An exploratory analysis of SDG preferences of university business students: Effects of individualism, authoritarianism, religiosity, and location. Paper presented at the Annual Meeting of the AOM: Responsible Leadership in Rising Economies Conference, Slovenia, October 2019 

14. Cultivating Support for Green Strategy, Green HR, and the Sustainable Development Goals in our Future Business Leaders: The Role of Individual Differences and Academic Training Paper presented at the Annual Meeting of the AOM: Responsible Leadership in Rising Economies Conference, Slovenia, October 2019

15. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study Poster session presented at the annual meeting of the RECAPP: Research and Creative Activity at Appalachian, ASU, Boone, NC, October 2019 

16. Instagram Marketing: Who Trusts the Influencer? Poster session presented at the annual meeting of the 6th Annual Dean's Club Research Poster Session at Appalachian, ASU, Boone, NC, October 2019

17. Segmentation of Collaborative Consumption Users in India Poster presented at the annual meeting of the 6th Annual Dean's Club Research Poster Session at Appalachian, ASU, Boone, NC, October 2019

18. Revisiting Voluntary Disposition through Consumer Journeys. Presented at ACR Atlanta, Georgia, USA, October 2019 

19. Charity Donation at Point of Sales – Do good while shopping! Presented at ACR Atlanta, Georgia, USA, October 2019 

20. The Impact of the Social Media Influencer Power on Customer Attitude towards the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility. Presented at Atlantic Marketing Association, Asheville, NC, USA, September 2019

22. Qualitative Insights into Organic Food: Perceptions of Indian and U.S. Consumers. Presented at 2019 AMS Annual Conference, Vancouver, BC, Canada, May 2019

23. Factors Influencing Collaborative Consumption Usage in the US market: An Exploratory Study. Presented at ACR Dallas, Texas, USA, October 2018 

24. The effects of food color on perceived flavor: A factorial investigation. Presented at the Institute of Food Technologists Annual Meeting at Chicago, Illinois, USA, July 2018

25. Explaining Consumer Affinity for Primary Colors: A Preliminary Exploratory Analysis. Presented at the INFORMS Marketing Science Conference, Philadelphia, USA, June 2018

26. The cultural and cognitive determinants of observed participant behaviors: A comparison of Indian and US taste testers. Presented at the Emerging Markets Conference hosted by IMT Ghaziabad, Dubai, UAE, January 2015 

27. The effect of adjacent food colour on perceived flavor: A factorial investigation. Presented at the Annual Society for Marketing Advances Conference, Organized by Society for Marketing Advances, New Orleans, LA, November 2014

28. Simulation as a pedagogical tool: Measurement of Impact on perceived effective learning. Presented at the 27th Australian and New Zealand Academy of Management Conference, Organized by the University of Tasmania, Tasmania, December 2013

29. Simulation as a pedagogical tool: Measurement of Impact on perceived effective learning. Presented at the International Academic Conference Education, Teaching and E-learning in Prague 2013 (IAC-ETeL 2013), Organized by A V Consulting and Czech Technical University in Prague and Ministry of Education, Youth and Sports, Prague, October 2013

30. Role of Image Formation Agents in Destination Branding: The case of Seven Sisters of India. Presented at the IV International Conference on Destination Branding and Marketing, Cardiff School of Management, Cardiff Metropolitan University, Cardiff, December 2012 

31. Impact of Storytelling on Consumer Behavior: The Case of storytelling and Website’s Stickiness at the 7th Global Brand Conference at Oxford University of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, 5-6 April 2011 

32. Global Brand’s Local Connect: The case of Canon in India at the International Conference on Global Brand Management, jointly organized by Koc University, Michigan State University, INSEAD and Sabanci at Koc University, Turkey, 20-22 June, 2010

33. Brand Perception about Tourist Destination: Seven Sisters of India at the 2nd International Conference on Brand Management, organized by Institute of Management Technology, Ghaziabad, 8 January, 2010

34. Canon India: A growth story at the 2nd International Conference on Brand Management, organized by Institute of Management Technology, Ghaziabad, 8 January, 2010

35. Voltas SMaRT Business Partner Program at the 2nd International Conference on Brand Management, organized by Institute of Management Technology, Ghaziabad, 9 January, 2010

36. Role of Family in Purchase Decisions at the Indian Institute of Management, Ahmedabad (IIMA) conference on Marketing Paradigms in emerging economies, organized by IIMA, 8 January, 2009

37. Buyer's Perception of Select Consumer Durable Brands: Implications for Marketing at the International Conference on Research in Marketing, organized by the Indian Institute of Management, Ahmedabad, 4 January, 2007

38. Innovation through Inclusion at the Conference on Management at the Jaipuria Institute of Management, Noida, 20 January 2007 

39. Customer Involvement for co-creating customer delight at the International Seminar on Management Challenges in the Present Era, Guru Nanak Institute of Management and Technology, 5 May 2007 

40. Customer Involvement for co-creating Customer Delight at Emerging Trends in Marketing in context of the new competitive environment, organized by S.K.Patel College, Gandhi Nagar, 15th October, 2006