Academic Leadership/
Administration

 

Designing and Developing the Digital Marketing Concentration, Department of Marketing & Supply Chain Management, Walker College of Business, Appalachian State University

Head - Corporate Communications and Media Relations, Group IMT, India and Dubai 

Head - Rankings and Accreditations, IMT Ghaziabad, India 

Member - Admission Committee, IMT Ghaziabad, India 

Member - International Relations Committee, IMT Ghaziabad, India 

Member - Admission Committee, FIIB, Delhi, India 

Department Chair - Marketing, FIIB, Delhi, India

Program Chairperson of the two-year PGDM program, FIIB, Delhi, India 

Officer - Media Relations and Liaisoning, FIIB, Delhi, India 

Member - FIIB Industry Partnership forum, FIIB, Delhi, India 

Elected Member on the Governing Council of the All India Management Association (AIMA), Delhi, India

Management Development Programmes/
Executive Education/Corporate Trainings

 
 
 

Tweetsie Railroad, Blowing Rock, NC, USA 

Indian Oil Institute of Petroleum Management, Gurgaon, India 

Apollo Tyres, Gurgaon, India 

Hindustan Petroleum Corporation Limited (HPCL), Pune, India 

Bharat Petroleum Corporation Limited (BPCL), Mumbai, India 

Rafi Ahmad Kidwai National Postal Academy (RAKNPA), Ghaziabad, India 

Reckitt Benckiser, Gurgaon, India 

Confederation of Indian Industries (CII), Delhi, India 

Indian School of Petroleum and Energy, Mumbai, India 

Oil and Natural Gas Corporation (ONGC), Gurgaon, India 

Jubilant Food works (Domino’s Pizza and Dunkin’ Donuts), Noida, India 

EXL, Gurgaon, India 

NIIT-Imperia, Delhi, India 

Oriental Bank of Commerce Staff Training College, Noida, India.

Glenmark Pharmaceuticals Limited, Mumbai, India. 

Centre for Indian Business, The University of Greenwich, UK

Consulting Assignments

 

Course Evaluation for certificate and graduate Digital marketing, Social Media Marketing and Mobile Marketing programs for Narsee Monjee Institute of Management Studies, Mumbai.

Digital Marketing Strategy for White Wolf Lodge, Beech Mountain, NC, USA. 

Social Media Strategy for Tweetsie Railroad, Blowing Rock, NC, USA.

Digital Marketing Plan for F.A.R.M café, Boone, NC, USA. 

 

Brand Identity versus Brand Image gap for Premium Transmission Limited, Pune. 

Concept testing for a Kent (UK) based small and medium packaging enterprise planning an Indian launch. 

Market Potential Study for the launch of a Canadian educational gaming console in India. 

Market Potential Study for launch of German made Glass cook top in India.

Conferences Organized

 

2nd International Conference on Brand Management at the Institute of Management Technology, Ghaziabad

International Conference on Brand Management at the Institute of Management Technology, Ghaziabad

Multi-Channel Retailing: Opportunities and Challenges in India at Fortune Institute of International Business, New Delhi

Challenges of Marketing Global Brands at Fortune Institute of International Business, New Delhi

Challenges of Global Branding at Fortune Institute of International Business, New Delhi

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Board Member

 

EDGE (non-profit organization), Boone, NC, USA 

https://www.educationforgirlsempowerment.org/meet-the-founders/

Editorial Works

 

Editorial Review Board, Journal of Global Scholars of Marketing Science

Guest Editor - Journal for Indian Business Research special issue on Branding

Associate Editor of Fortune Journal of International Management 

Editor - Fortune Times, the quarterly newsletter of FIIB

Media Appearances

 

“It takes a village to raise a child”…

I am grateful for the support and opportunities that I have got in my professional journey and what better way than to give back to the department/university, profession and community through service.

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